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What are Google Ads? |

Updated: Jul 2, 2020

What is Google Ads? |
Google Ads is an online advertising platform developed by Google.

Google Ads is Google's online advertising program. Through Google Ads, you can create online ads to reach people exactly when they're interested in the products and services that you offer.

  • Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.

  • Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.

  • There's no minimum spending commitment, and you set and control your budget.

  • You choose where your ad appears, set a budget that's comfortable for you, and easily measure the impact of your ad.

What is Google Ads? |
Google Shopping Ads is an integral part of Online Businesses.

How can Google Ads help your Business?

Google Ads provides a variety of benefits to advertisers and is just one of the many essential digital marketing techniques companies are using to maintain a competitive edge.

The benefits of Google Ads include:

  • Immediate exposure – Your ad can show in the top 5 results on a Google search results page

  • Reach – Show  your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business

  • Geotargeting – Ensure you are targeting your ads to the right geographic locations

  • Reporting – Google Ads reporting lets you determine which keywords are or are not working, the click-through-rate of your ads and much more

  • Budgeting – Google Ads works well for all budget types and gives you the ability to manage your bids and budgets

With Google Ads, you can compete on the same level as top-level businesses, no matter how long you've been around or your own expertise. You can get your message viewed by your market, exactly when they’re searching for your specific product, service, or offers.

Google Ads enables you to easily target countries, areas within a country, and radius targeting (to show your ads to people within a certain distance to your business). You can exclude locations, too, even in your proximity targeting.

With Google Adwords, if an interested customer has visited your website, they get a cookie from a code you’ve put on the backend of your site. When they leave your site, you can target your ads to follow them on the Google Display Networks, or Google search.

What is Google Ads? |
The more targeted your keywords (and keyword phrases) are, the better Google will rank your ad.

Professional Google Ads Services

We manage your Google AdWords (now Google Ads) account targeting the keywords that will drive conversions (purchases, leads, goal completions) to your site.

Highly focused keyword research helps us determine the most cost-effective approach to obtaining qualified customers who are searching for exactly what you offer.

Through a variety of research tools and techniques, we develop effective paid search campaigns focused on meeting your target cost per sale or lead.

Our Google Ads Management Services include -

  • Keyword research

  • Competitor review & analysis

  • Landing page review

  • Adwords setup

  • Google ad creation & testing

  • Conversion rate analysis

  • Content review

  • Google Analytics review

  • Keyword bid adjustments

  • & much more

We manage millions in Google Ads spend each year, boosting Paid Search Campaign Conversions by more than 300%.

Let us know about your Google Ads requirements by simply filling the Custom Quote form. We will determine the best Google Ads Management Plan with the best value for money price for your Business.

We hope to hear from you soon.


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